The town of Whangamata is sited on the south-east coast of the Coromandel Peninsula in the North Island of New Zealand. It is located 30 Kilometres north of Waihi, to the north of the western extremity of the Bay of Plenty. The population of Whangamata is around 3555.

In the summer holidays the population swells considerably: New Year's Eve celebrations fill the town to over 25,000 though this soon falls after New Years Day.

The town has two ocean beaches, both of which are extremely safe for swimming and surfing. There is a safe boating harbour at the North end of the town and another estuary at the South end. Both the harbour and estuary provide good swimming for families. 15 minutes drive south of Whangamata is the quietly popular beach Whiritoa. Other beaches just north of Whangamata are Onemana and Opoutere.

There are a number of clubs, restaurants and hotels, which provide meals, refreshments and entertainment for visitors.